I wish I could say my own pursuit of enlightenment led me to Chan Kim and Renee Mauborgne's masterpiece on embracing and leveraging difference. How to begin creating blue oceans? Kim and Mauborgne offer these suggestions: …show more content… Compaq PC servers Compaq created a blue ocean in 1992 with its ProSignia server, which gave buyers twice the ﬁle and print capability of the minicomputer at one-third the price. Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Effective blue ocean strategy should be about risk minimization and not risk taking.
"Blue Ocean" as a term has become integrated into the business... Review: 'Blue Ocean Strategy' by W. Chan Kim & Renee Mauborgne.